For Immediate Release
OPM Blows Away The Competition
…on a new campaign for Callaway Golf, Japan. OPM produced the latest spots and still campaign for Callaway's Legacy Aero Driver. The shoots took place in Oceanside, CA over 3 days at the El Camino Country Club.
The ads show the power of the new driver as it generates a huge, branch-bending wind created by multiple Hurricane wind machines. Shooting high-speed on the Phantom with DP Ernesto Melara, the dramatic wind effect was lensed at over 1000 fps and captured the power of the product as well as producing unforgettable images.
The campaign launched in March.
---------------------------------------------------------------------------------------------------------------------------------
For Immediate Release
Anthem Blue Cross Webisodes
In November, OPM and director Bruce Martin completed, in record time, the creation of three webisodes for a Anthem Blue Cross sales incentive media campaign.
Teaming with L.A. agency Boyd Communications, Inc. the entire project was created, approved and executed within a space of 2 weeks to hit the deadline for a time-intensive program launch. The webisodes created parodies of 'vegematic'-style infomercials, a spoof game-show, and a goofy tribute to 80s television in the multi-tiered media blitz. Each of these programs promoted a new product or program for the client and generated an instantaneous huge response from BC agents.